Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. Although SEO helps to increase the traffic to one's site. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
We at UCDS help the client to better compete in the natural search results in the world's major Search Engines, such as Google, Yahoo, MSN.